Marketing

Aviva has seen a slight uplift in its protection sales over the third quarter as it continues its attempt to dominate the market.

Ageas Protect has introduced a consumer friendly ‘product labelling' scheme into its protection products.

Provider LV= has said it hopes protection will not be made compulsory because it could leave individuals who need comprehensive cover under-insured.

Misconceptions exist about what social media actually is and how it can be used by the protection industry as a sales and marketing channel. Christopher Tuite explains

The insurance sector has been chastised for not engaging well enough with politicians and advisers have been urged to lobby their MPs.

Jason Kirk, senior compliance field manager at SimplyBiz, explains how to get the most value out of your compliance visits...

Aviva has bowed to public pressure and toned down its Downtown Abbey motorcycle crash victim ads.

Unum has become the second insurer to use ITV's Downton Abbey to promote the importance of income protection (IP).

New research on how information is most easily understood has revealed the insurance industry lags behind others in presenting information simply.

Legal & General has launched a free protection app for iPhones and iPads.