Ageas first to introduce consumer product signposting


Ageas Protect has introduced a consumer friendly ‘product labelling' scheme into its protection products.

The concept is similar to the food labelling concept, which allows consumers to choose between products and keep a check on the amount of foods high in fat, salt, saturates and sugars. The initiative sees the protection specialist the first to introduce clear consumer signposting onto its pre-sale marketing material, beginning with its key facts documents. Ageas's product labelling takes into account the major needs that consumers have to consider including death, terminal illness, specified critical illness, long term sickness, total & permanent disability, and unemployment. Ageas...

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