Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and was highly commended for Content Excellence at the Incisive Media Drury Lane Awards in both 2024 and 2025.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Ethical adviser urges government to 'tax pollution instead of work'

Tax planning

Ethical adviser urges government to 'tax pollution instead of work'

Path Financial’s David Macdonald calls for tax system overhaul

clock 06 October 2026 • 4 min read
SJP business sale scheme enhancement not linked to recent adviser departures

Companies

SJP business sale scheme enhancement not linked to recent adviser departures

Improvements on existing process rather than overhaul

clock 06 October 2026 • 2 min read
Triple lock has lifted state pension 14% above earnings-only level

Pensions

Triple lock has lifted state pension 14% above earnings-only level

Chancery Lane analysis illustrates so-called ‘ratchet effect’

clock 05 October 2026 • 2 min read
Perspective acquires five advice firms adding £600m AUA

Companies

Perspective acquires five advice firms adding £600m AUA

Latest cluster of buys brings total deals this year to 19

clock 05 October 2026 • 2 min read
Adviser work-life balance worsens as hours increase

Technology

Adviser work-life balance worsens as hours increase

Almost a third work more than 40 hours a week

clock 02 October 2026 • 2 min read
Advisers urged to protect themselves if clients reject IHT planning

Tax planning

Advisers urged to protect themselves if clients reject IHT planning

Could face questions from beneficiaries

clock 02 October 2026 • 3 min read
Burnham confirms triple lock change from 2030

Pensions

Burnham confirms triple lock change from 2030

PM said state pension to ‘rise at least by prices [inflation] or 2.5%’

clock 29 September 2026 • 3 min read
Financial planning firm and appointed representative enter administration

Regulation

Financial planning firm and appointed representative enter administration

InterestMe Financial Planning and InterestMe Advisers

clock 29 September 2026 • 2 min read
Healey promises 'new age of industrialisation' ahead of Budget

Economics / Markets

Healey promises 'new age of industrialisation' ahead of Budget

Keeps quiet on personal taxation, pensions or savings at Labour’s conference

clock 28 September 2026 • 2 min read
Why wellbeing is integral to financial planning

Your profession

Why wellbeing is integral to financial planning

First Wealth founder and managing director Anthony Villis

clock 25 September 2026 • 1 min read