There has been much higher client perception of the value offered by financial advice, two years after the introduction of Consumer Duty, research from Aviva has found.
The research amongst advised clients compared responses to an identical survey carried out in 2021, two years before Consumer Duty came into effect, and looked at attitudes towards the value and overall benefits they felt they gained from having a regularly advised relationship with an IFA. In a strong endorsement of the value of financial advice, Aviva found that more than three-quarters (77%) said they are better off than they would have been without advice, compared with 71% in 2021 who agreed with this. Advised clients also reported that financial advice has benefits beyond wealth...
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