Author profile

Jen Frost

Jen Frost

Jen Frost has been editor at Professional Adviser since 2024. 

She has worked in financial services journalism since 2016, writing for titles in both the UK and North America.

Her previous roles include North America editor at Insurance Business and news editor at Insurance Post.

Jen has been shortlisted for and won numerous industry awards. She was named B2B General Insurance Journalist of the Year for four years running (2020 to 2023) at the Headlinemoney Awards, where she also won B2B Story of the Year in 2021. 

Earlier in her career, she won the Gold Award for Financial Journalism at MHP’s 30 to Watch Awards.

You can find Jen on Linkedin here. 

Articles by Jen Frost

Almost six in ten advisers open to simplified advice

Your profession

Almost six in ten advisers open to simplified advice

Vanguard survey finds

clock 07 September 2026 • 2 min read
Standard Life to add IHT planning and launch targeted support proposition

Companies

Standard Life to add IHT planning and launch targeted support proposition

Loss-making half year results confirm

clock 07 September 2026 • 2 min read
Editor's view: The good, the great and the exceptional

Your Business

Editor's view: The good, the great and the exceptional

The editor's Friday Night Takeaway from 4 September

clock 04 September 2026 • 1 min read
Chesnara reports surging demand for UK onshore bonds

Companies

Chesnara reports surging demand for UK onshore bonds

Points to recent tax legislative changes

clock 25 August 2026 • 2 min read
Editor's view: As damaging online advice runs rampant, advisers must be visible

Your Business

Editor's view: As damaging online advice runs rampant, advisers must be visible

The editor's Friday Night Takeaway from 21 August

clock 21 August 2026 • 3 min read
'High returns bring high risks': AI pace of change catches some off guard

Multi-Asset

'High returns bring high risks': AI pace of change catches some off guard

From ‘future theme’ to investment reality

clock 21 August 2026 • 10 min read
CEO banned and fined over fake claims in bank and Reading FC bids

Regulation

CEO banned and fined over fake claims in bank and Reading FC bids

Former boss of Blue Horizon Asset Management

clock 17 August 2026 • 2 min read
Editor's view: Still counting on targeted support

Your Business

Editor's view: Still counting on targeted support

The editor's Friday Night Takeaway from 7 August

clock 07 August 2026 • 2 min read
Editor's view: Consumer Duty, Public Duty

Your Business

Editor's view: Consumer Duty, Public Duty

The editor's Friday Night Takeaway from 31 July

clock 31 July 2026 • 3 min read
What we learned from St James's Place CEO grilling on adviser retention

Companies

What we learned from St James's Place CEO grilling on adviser retention

Analysts press SJP’s FitzPatrick following high-profile departures

clock 29 July 2026 • 6 min read