Advice firms see client onboarding numbers double over last year

Advisers more than doubled number of clients onboarded each week

Isabel Baxter
clock • 2 min read

Financial advisers have more than doubled the number of clients onboarded each week over the past 12 months, a 116% rise year-on-year, Intelliflo has found.

Its Advice Efficiency Survey 2025 revealed that to cater for this growing number of clients, advisers are seeking to digitise more of their processes, with the ideal level at 77% to boost efficiency. Onboarding "absorbs a significant amount of time", Intelliflo noted, half of which is not spent directly with the client. According to the survey, the average firm onboarded 13 new clients each week, up from six in 2024, equivalent to 364 additional new clients per year. To drive efficiencies across their businesses, advice firms have now digitised nearly half (43%) their processes – up 1...

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Isabel Baxter
Author spotlight

Isabel Baxter

Senior Reporter at Professional Adviser

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