LV= says compulsory protection could 'decimate' market


Provider LV= has said it hopes protection will not be made compulsory because it could leave individuals who need comprehensive cover under-insured.

However, the provider said it backed a recent debate about whether protection should be mandatory as it was helping to raise consumer awareness. Mark Jones, head of protection at LV=, told the COVER Health and Protection Forum that he was concerned a low level of compulsory protection would decimate market opportunities. "I very much support the argument, but very much hope we don't win it," he said. "I'd like to go out there and make the case very strongly, but hope we lose. "It's a great debate to have as it raises the profile of consumer need, but even if you win the argument...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
 Be the first to hear about our events and awards programmes.



Already a Professional Adviser member?


More on Marketing

Aviva launches protection hub for advisers

Group protection and health

Adam Saville
clock 04 October 2019 • 1 min read

Shift in employer focus on employee benefits - Cigna

Employers are increasingly looking for a employee benefits provider offering an easy to use service for employees.

clock 21 February 2012 •

Understanding family life is key to protection - Aviva

Old traditions such as Sunday dinner and playing board games are still at the heart of family life, according to research from Aviva.

clock 20 February 2012 •