Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and was highly commended for Content Excellence at the Incisive Media Drury Lane Awards in both 2024 and 2025.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

FOS chair refuses to explain former CEO's sudden departure

Companies

FOS chair refuses to explain former CEO's sudden departure

Committee slams Baroness Manzoor's 'disrespectful' assertion

clock 14 July 2025 • 3 min read
Keir Starmer's refusal to rule out wealth tax labelled 'telling'

Tax planning

Keir Starmer's refusal to rule out wealth tax labelled 'telling'

Continued speculation around how the Labour govt might raise revenue

clock 11 July 2025 • 2 min read
Succession planning 'not just a transaction' for advice business owners

Your Business

Succession planning 'not just a transaction' for advice business owners

Should be an ‘entire phase’, advisers told

clock 10 July 2025 • 2 min read
Advisers told AI is 'only as good as the data you feed it'

Technology

Advisers told AI is 'only as good as the data you feed it'

Avenir’s MacDonald urges advisers to look at internal processes first

clock 10 July 2025 • 2 min read
NextGen Planners becomes Plannex

Companies

NextGen Planners becomes Plannex

‘We have outgrown the name NextGen’

clock 10 July 2025 • 2 min read
MPS provider ups governance game as part of FCA requirement

DFM & Model Portfolios

MPS provider ups governance game as part of FCA requirement

Ebi has made several board and executive changes

clock 09 July 2025 • 4 min read
More than half of advisers have seen clients negatively affected by finfluencers

Your profession

More than half of advisers have seen clients negatively affected by finfluencers

‘Advisers are becoming, in many cases, financial paramedics'

clock 09 July 2025 • 2 min read
Adviser books lack younger clients as they pick DIY or robo-advice

Your Business

Adviser books lack younger clients as they pick DIY or robo-advice

Apathy and lack of advice value understanding also barriers

clock 09 July 2025 • 2 min read
Big interview: Schroders head of UK Phil Middleton

People

Big interview: Schroders head of UK Phil Middleton

Middleton sits down with PA to talk about what’s next for the UK business and adviser market aims

clock 08 July 2025 • 7 min read
Chase de Vere's revenue hits £118.6m driven by acquisitions and client referrals

Companies

Chase de Vere's revenue hits £118.6m driven by acquisitions and client referrals

Profit before tax reaches £31.9m in 2024

clock 08 July 2025 • 2 min read