Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and was highly commended for Content Excellence at the Incisive Media Drury Lane Awards in both 2024 and 2025.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Wesleyan partners with FNZ to push smoothed fund onto more platforms

Platforms

Wesleyan partners with FNZ to push smoothed fund onto more platforms

Aiming to expand its Smoothed With Profits Fund

clock 21 July 2025 • 2 min read
AI adoption among advisers rises as they call for faster progress

Technology

AI adoption among advisers rises as they call for faster progress

More than two-fifths are now using AI, Intelliflo has found

clock 17 July 2025 • 1 min read
Cooper Parry Wealth CEO to retire

People

Cooper Parry Wealth CEO to retire

Stephen Jones will be stepping down from the role in August

clock 17 July 2025 • 2 min read
Government's FOS reforms 'a mixed bag'

Your profession

Government's FOS reforms 'a mixed bag'

Some changes appear to be ‘lacking in any substance,’ commentators say

clock 16 July 2025 • 4 min read
FCA and FOS reveal reforms as part of redress 'modernisation'

Regulation

FCA and FOS reveal reforms as part of redress 'modernisation'

Follows joint call for input and government proposals

clock 15 July 2025 • 3 min read
Continuum unveils workplace solution for private sector businesses

Companies

Continuum unveils workplace solution for private sector businesses

National IFA sees assets rise to £2.6bn

clock 15 July 2025 • 2 min read
FOS reduces compensation interest rate after joint call for input feedback

Companies

FOS reduces compensation interest rate after joint call for input feedback

Will track the Bank of England’s base (average) rate +1%

clock 15 July 2025 • 3 min read
Advice firms see client onboarding numbers double over last year

Your Business

Advice firms see client onboarding numbers double over last year

Advisers more than doubled number of clients onboarded each week

clock 15 July 2025 • 2 min read
Advice value recognition from clients increases since Consumer Duty

Your profession

Advice value recognition from clients increases since Consumer Duty

Strong endorsement of the value of financial advice, Aviva finds

clock 15 July 2025 • 3 min read
TISA and industry urge government to rethink IHT on pensions

Tax Planning

TISA and industry urge government to rethink IHT on pensions

Research proposes simpler alternatives

clock 14 July 2025 • 5 min read