More than half of advisers have seen clients negatively affected by finfluencers

In its Voice of the Adviser survey released today (9 July), the platform provider noted that it is "perhaps unsurprising" that fewer than one third (28%) of advisers agreed finfluencers have a positive role to play in providing access to financial advice and guidance. "The social media platforms meant to democratise advice are actually harming consumers," the report stated. "Advisers are becoming, in many cases, financial paramedics – cleaning up the mess left by widespread misinformation." One adviser respondent told Nucleus: "They think artificial intelligence, Bitcoin, TikTok and t...