Advisers told AI is 'only as good as the data you feed it'

Speaking at Plannex's Elements conference today (10 July), Avenir co-founder Andrea MacDonald told advisers and paraplanners in the room that they need to think about how they interact with data. "AI is only as good as the data you feed it," she said. "You have your platforms, CRMs, back-office systems etc," MacDonald explained. "All those systems have client data that you need to work with." MacDonald urged advice delegates to ask themselves: What are the changes that you visualise on all of these systems and how do you interact with all the data? She did note that the future o...