Artificial intelligence (AI) is “only as good as the data you feed it” and advisers have been urged to look at the client data they have, delegates heard.
Speaking at Plannex's Elements conference today (10 July), Avenir co-founder Andrea MacDonald told advisers and paraplanners in the room that they need to think about how they interact with data. "AI is only as good as the data you feed it," she said. "You have your platforms, CRMs, back-office systems etc," MacDonald explained. "All those systems have client data that you need to work with." MacDonald urged advice delegates to ask themselves: What are the changes that you visualise on all of these systems and how do you interact with all the data? She did note that the future o...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
