Adviser books lack younger clients as they pick DIY or robo-advice

Apathy and lack of advice value understanding also barriers

Isabel Baxter
clock • 2 min read

Most financial advisers are not adding younger clients to their books as do-it-yourself (DIY) or robo-advice remains that cohort’s general preference, Nucleus has found.

In its Voice of the Adviser report released today (9 July), the provider found that when advisers were asked if they are seeing a younger demographic accessing their services, 44% said yes whilst 56% said no. When it comes to what stands in the way, the report found that advisers pointed to cost, limited investable assets, and a general preference among younger clients for DIY or robo-advice. Others mentioned apathy or a lack of understanding about the value of financial advice. Source: Nucleus                                             The report found tha...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Financial services M&A: How to prepare for a sale

Financial services M&A: How to prepare for a sale

What should owners be thinking about when considering the sale of a financial services business?

Charlie Ring and Mike Barrington
clock 09 July 2026 • 4 min read
All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 08 July 2026 • 3 min read
The IFA buy-and-build playbook: Why integration and repeatability now matter more than price

The IFA buy-and-build playbook: Why integration and repeatability now matter more than price

How buy-and-build execution is changing

Jonathan Steele
clock 02 July 2026 • 4 min read