marketing

Unum has unveiled its marketing strategy which will include consumer focused television adverts later this year.

Are we simply opposed to simple products? Nick Jones investigates the simplicity minefield.

The Financial Services Authority (FSA) is to order structured product providers to provide more information in their marketing to justify the use of terms such as ‘guaranteed', ‘protected' and ‘secure'.

Aviva has unveiled its protection TV advertising campaign. Is this the chink of light that the industry needs to maximise consumer awareness and engagement, and will it prompt further moves by insurers either individually or collectively?

Expanding the protection market to new audiences is one of the most important challenges facing the industry at present. Owain Thomas meets Marco Forato, who is charged with that task at Unum

Vanessa Lanham-Day, managing director of CProject, on how to define your brand to deliver a clearer business message

Richard Smith, IFA marketing expert at the Internet Consultancy, on how best to put your message across on the internet.

Brett Davidson, chief executive of FP Advance, says you do not need to be the size of Nike or Coca-Cola to develop a powerful brand.

The content you should have on your website to market your firm effectively

How researching your competition and finding a niche can help attract your target audience