Interview - Marco Forato

Since the collapse of the Consumer Protection Insurance Engagement Campaign (CPIEC) a year ago, there has been a movement growing within the market to increase public awareness of their protection needs. How this can be achieved is one of the most discussed subjects at present, with some suggesting a collaborative effort is most desirable, while others have taken their own path towards brand and product promotion. With a consensus on industrywide action by providers not appearing immediately obvious, Unum took the step in the autumn of advertising for an agency to conduct its own camp...