How to build a strong brand

Most advisers will state that one of their business aims is to create a saleable value in their business. Yet the actions they take on a daily basis do not support that objective. Consider a few of these questions: • What would you have to do to maximise value in your business? • What would you have to do to have more fun at work? • To achieve those first two outcomes, where would you spend most of your time? Why? You could distil all of these questions into one by asking yourself: “What would I have to do to create a brand?” Small firms struggle with this idea. What has building...