Attracting clients into your web

The content you should have on your website to market your firm effectively

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Richard Smith, IFA marketing expert at The Internet Consultancy, on the content you should have on your website to market your firm effectively.

We live in a fast moving world, where there is no shortage of information for your website and your marketing. However, relevance is the most important consideration. One of the main considerations when planning and building any website or internet presence is the content, and by that I mean relevant content. If you look at websites created by specialists (and I do not mean the local website designer – most of them know very little about marketing and even less about financial services firms), you will find very quickly that content is king for your website. The better the content, th...

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