marketing
Marketing
New research on how information is most easily understood has revealed the insurance industry lags behind others in presenting information simply.
27 September 2011
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Marketing
Legal & General has launched a free protection app for iPhones and iPads.
16 September 2011
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Marketing
Aviva has unveiled the second in its series of consumer focused protection adverts - this time promoting the importance of income protection (IP), with critical illness (CI) to follow.
14 September 2011
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Adviser / Broking
Canada Life has produced a free calculator allowing over 20 calculations.
07 September 2011
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Marketing
Pricing, products and processes are the protection industry's priorities. Louise Colley begs to differ and gives a call to arms to the emotional side of marketing.
11 August 2011
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Adviser / Broking
The British Insurance Brokers' Association (BIBA) is supporting targeted regulation of comparison sites.
08 August 2011
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Insurer
Insurance and pension brands fare the worst in financial services, research from brand agency Uffindell has found.
25 July 2011
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TCF
Sesame and Bankhall have launched an online client feedback service to network members and directly authorised customers.
14 July 2011
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Marketing
Royal London's protection arms are to begin a summer of IFA marketing campaigns.
08 July 2011
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Individual Protection
Stakeholders within the life assurance market need to work together to tackle the ongoing problem of cancellation and persistency rates, a national IFA has urged.
05 July 2011
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