marketing

Advisers could consider investing in marketing

Assessing the benefits a good brand can have on your business

Marketing Innovation Forum has launched a service providing round-the-clock outsourced marketing support for financial services advisers and providers.

Google, the search engine giant, is to launch free training and support for IFAs to help them take advantage of online business opportunities.

Mortgage brokers are most concerned about attracting new clients and dealing with regulatory change, according to research by NatWest Intermediary Solutions.

WPA is intending to re-enter the private medical insurance (PMI) broker market with the launch of an online system that will remove the administrative burden from IFAs selling the insurer's products.

Confidence levels in the protection industry are increasing, according to a Legal & General (L&G) survey.

A large majority of advisers do not have an Internet marketing plan, a study by IFA Life reveals.

IFAs believe marketing is important - but most do nothing about it, a survey suggests.

Aviva are recognizing the key moments of an adviser's career with its "Moments that Matter" campaign, which is being launched alongside its UK consumer Roadshow.