Study highlights importance of marketing for IFAs


IFAs believe marketing is important - but most do nothing about it, a survey suggests.

A study of 1,000 IFAs by networking website IFA Life concludes that, while almost all believe marketing is important to their business, only 5% have a formal plan. The results also show that 99% have no plan to target the web, despite a majority of IFAs recognising the Internet's increased importance in finding new clients and professional networks. Philip Calvert, founder of IFA Life, says: "There's no doubt IFAs believe marketing - both online and offline is an important business activity. But for some reason, the majority are not doing anything about it. "The vast majority still...

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