Google, the search engine giant, is to launch free training and support for IFAs to help them take advantage of online business opportunities.
The search engine's IFAs in the Digital Age white paper reveals there is growing demand for online financial advice, with over 50,000 searches for the term ‘IFA' in the first quarter of 2010. ‘Unbiased financial advice' had 84% more online searches in February 2010 than February 2008. Meanwhile, searches on financial related terms also increased 19% year on year in 2009. To help advisers cope with this growing demand, Google is launching free training and support, which will be followed by an educational Google Loves IFAs webinar and other tools. Google's white paper will be r...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
