Why most AI platforms are failing life insurers – and what to look for instead

‘The promise of AI in this industry remains enormous’

clock • 3 min read

As adoption accelerates, insurers are discovering that generic artificial intelligence (AI) tools can carry hidden costs, governance gaps and integration risks. The critical question is whether the platform you choose is truly AI-native or merely AI-augmented, writes Will Watling

Across the UK and EU, life insurers are waking up to an uncomfortable discovery: the AI platforms they invested in during proof of concept may be punishing them in production. Governance gaps can leave firms exposed to regulatory scrutiny. Token costs can spiral and integration architectures designed for a pre-agentic world are accumulating technical debt. The root of the problem is straightforward. Most solutions on the market are general-purpose AI tools dressed up with an insurance label, never designed for long-duration obligations, strict regulatory oversight or financial exposur...

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