WPA re-enters broker market

For the past five years WPA has been sold through a national network of 100 franchised agents who target the individual and SME markets, with the bulk of an agent's income through high retention levels, and this system will remain. The proposed IFA market will target those companies of between 15 and 50 personnel, a market WPA believes is ripe for growth. Adrian Humphreys, managing director, corporate at WPA, explained: We are looking for 10 – or 15 if pushed – IFAs to sell into this market. We are not looking at the larger employee benefit firms here, but the smaller IFAs.” WPA has a...