Marketing tips for your firm: Finding your target audience

Having spent the best part of two decades working with IFAs, many issues surrounding marketing and business development remain. One problem is that when it comes to the internet, most financial firms are lagging behind the rest of the business world. Researching your competition and your firm’s position in the market is a fundamental part of your business, and you will not survive without doing it. Often, it is done half-heartedly – or even worse, not at all. I firmly believe a change in direction for all IFA firms is needed. Research is vital A lack of research and subsequent posit...