Boosting your brand

There is a lot of talk right now about ‘getting ready for RDR’ – and I guess much of this inevitably focuses on qualification, compliance and business-process issues. However, great marketing is going to be just as critical post RDR. After all, many advisers have never had to prove ‘client value’ in the past – as their service has been, on the face of it, ‘free’. Post-RDR these advisers are going to find themselves sat in front of clients, potentially feeling very uncomfortable talking about fees and justifying their charges. Unless they have done their homework beforehand, they are goin...