Why most savers miss best‑buy rates - and how advisers can reclaim £450,000 per £10m with simple, auditable actions, by Phillip Wickenden
Cash is cooling — and the loyalty penalty is back The Bank of England held the bank rate at 4% on 6 November 2025. Markets read the accompanying signals as: if disinflation keeps grinding lower, we drift - not drop - down the slope. Meanwhile, what matters for clients is already moving: average savings rates are sliding. Moneyfacts' composite "Average Savings Rate" fell again in October and November to ~3.4%, while the average easy‑access rate has sunk to 2.49%, its lowest in over two years. Yes, there are still headline "best buys" around 4.5% to 4.55% AER — but only one in four accou...
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