IFA directory provider IFA Promotions may eventually 'switch off' all traditional media marketing and concentrate on marketing only through online services and search engines.
The Association of Mortgage Intermediaries (AMI) has produce a guide for intermediaries following concerns over the number of lead generation firms emerging in the market.
A new type of lead generation marketing service has been launched for IFAs which establishes specifically what investment advice the client requires ahead of an appointment.
Regional radio programming packages launching in the next couple of weeks should enable IFAs to focus lead-generation activities locally through the air.
IFA Promotion is now offering paid-for add-on services to its online search facility which makes an important leap concerning confidential consumer data and use of the IFA search tool.