Leadbay unveils PMI lead service


Following a successful trial lead provider Leadbay has launched a service for private medical insurance (PMI) leads.

IFAs and specialist PMI advisers are now able to choose how many prospective clients they speak to, sorted both by postcode and the type of cover they are interested in, individual or group business for example. If the lead is for business PMI the adviser will be informed beforehand how many individuals it would conceivably cover. Leadbay says that its feedback from the extended trial it undertook was that explicit permission to be contacted by a named adviser and its policy on invalid leads will be the drivers of its business. The company will refund any lead it confirms as uncont...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes



Already a Professional Adviser member?


More on Individual

Bupa launches new patient helpline

Bupa has launched Bupa Anytime HealthLine, a helpline providing 24 hour, unlimited medical advice and information from a team of GPs and nurses.

clock 24 January 2012 •

Freedom Healthnet widens age limit

Freedom Healthnet has upped the age limit for clients wishing to purchase its private medical insurance (PMI) plan.

clock 16 January 2012 •

Brokers approve cancer cover moves

Medical insurance brokers have applauded moves by private medical insurance (PMI) providers to remove the limits on cancer coverage for many standard polices.

clock 10 January 2012 •