Ark Financial Leads launches protection and mortgage lead service

Ark Financial Leads is a joint operation between marketing data specialists The Ark and client audit and acquisition services provider Engage Client Solutions. The firm said it aimed to differentiate itself by providing advisers with leads that have been through a telephone qualification process, ensuring the consumer is ready to engage with an adviser. It added that it would supply detailed insight into each lead using techniques such as phone number and address verification, interpreting socio-demographic information and credit profiling. Jonathan Barrett and Andrew Rosser, forme...