A fruitful way of generating leads has always been high on advisers' agendas, but now, with the challenges of RDR just over two years away, mastering the concept has become more important than ever.
It is clear consumers are searching for advice: Google sees 100,000 searches per month for ‘financial adviser’. With this in mind, how can advisers position themselves so leads arrive straight to their door? A clear focus Generating leads will not be easy if the adviser cannot identify a target client, says IFA marketing expert, Richard Smith, of The Internet Consultancy. Those with a clear and specific focus will find it simpler, as marketing will be targeted towards specific needs and wants. Even so, too many advisers make the mistake of thinking straight outside the box, says Smi...
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