Price comparison site offers 'lead service' to advisers

Nicola Brittain
clock

Consumer independent price comparison website Payingtoomuch has developed a service that pairs customers with new advisers, and advisers with new leads.

The service, called ‘Find An Adviser', will be incorporated into its consumer facing website. When a consumer requests advice Payingtoomuch will email their local adviser firm with no charge for the lead. In addition to this, the site will provide an adviser's clients with an online capability for existing clients requiring non-advised products.  Consumers will also be provided with a list of financial advisers who have agreed to provide them with 30 minutes worth of free financial advice. Advisers will also be able to set up their own branded version of the service and provide ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Financial adviser jailed for 11 years after £2m fraud

Financial adviser jailed for 11 years after £2m fraud

Timothy ‘Paul’ Barnes defrauded acquaintances, clients and a charity

Jen Frost
clock 23 June 2026 • 2 min read
Deputy editor's view: A Skilled Person Review sparks headlines

Deputy editor's view: A Skilled Person Review sparks headlines

The deputy editor's Friday Night Takeaway from 19 June

Jenna Brown
clock 22 June 2026 • 2 min read
CII publishes vulnerability data guidance for firms

CII publishes vulnerability data guidance for firms

Consumer Duty and GDPR

Cameron Roberts
clock 19 June 2026 • 2 min read