Interview

‘Financial advice is still seen as an older man’s job’

Technology ‘core’ to improvement but takes time

About 90% of what Elston manages are custom mandates designed by advisers

‘I was initially worried about whether I would be taken seriously as a professional’

FCA’s advice/guidance boundary review also a big theme

‘Creating a culture where everyone thrives’

‘Young people need advice - but the cost to serve often means they don’t get it’

‘Where do they go if there’s no opportunity for them’

Fixed fees ‘can create cross-subsidisation’

‘We've been rewarded with incredibly strong flows'