Plannex memberships boosted by 'out of the blue' Reddit influx

Without spending a penny on the social media platform

Isabel Baxter
clock • 5 min read

Adviser community Plannex has seen Reddit become an unexpected member source, with around three in ten (30%) of its new individual joiners now coming through recommendations on the social platform, co-founder Rohan Sivajoti has told Professional Adviser.

The influx follows a number of recommendations on Reddit threads discussing careers and training in financial planning. Sivajoti said the business noticed a "big spike" in new members and, when it began asking new joiners how they had found Plannex, Reddit repeatedly came up. "I'm not a Redditor," Sivajoti, who sat down with PA to talk growth and international expansion, said. "There's this Reddit thread… It's obviously just people who've been training with us, who've done the exams with us, who've said, ‘this is a really good resource, you should sign up.'" The result, he said, ha...

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