Cathi Harrison on Verve's next phase and building a sustainable Foundation

Harrison tells Professional Adviser the next phase of Verve is not simply about growing the business. It is about making financial advice more efficient – and ensuring that efficiency ultimately benefits clients. The Verve founder and CEO says the business is increasingly looking at how AI can be used across its services, from web design through to paraplanning and compliance. But rather than using the productivity gains simply to increase margins, Harrison says Verve intends to pass some of those savings on to advisers. "Our view has always been we'll use AI to make ourselves more...