'Clear mistrust' of online financial services adverts

Most savers want the government to legislate to ensure websites do not promote financial scams

Holly Roach
clock • 3 min read
Consumers have low trust in the internet as a tool for shopping for financial services
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Consumers have low trust in the internet as a tool for shopping for financial services

More than half of internet users (53%) do not trust that the adverts on search engines are placed by a legitimate financial services company or provider, according to Aviva research.

The insurer's Fraud Report - published today (24 August) - found consumers have "low trust" in the internet as a tool for shopping for financial services. The report also revealed 56% of people do not...

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