Holly Mackay: Why the John Lewis/Nutmeg tie-up is so intriguing

Distribution and democratisation

clock • 3 min read

Investing is becoming mainstream enough for John Lewis to accept the risk of brand taint and offer ISAs next to dishwashers, writes Holly Mackay, who takes a look at the tie-up between the British stalwart and Nutmeg

I think the fact that John Lewis has finally stopped flirting with the industry about investments and actually announced a tie-up with Nutmeg is a sign of the changing times and an exciting move. It's easy to bang on about democratising finance but this move to mainstream takes time. I was reminded about the challenges remaining just this week in discussions with both my decorator and the kids' nanny. My decorator was listening to a crypto podcast. Turns out he has more than £60,000 in crypto - aaaagh. When I changed the subject from wood varnish to diversification, and asked if he ha...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

PA Asks: Should the FCA intervene to tackle pension delays?

PA Asks: Should the FCA intervene to tackle pension delays?

Plus, did the FCA's consolidation review go far enough?

Professional Adviser
clock 07 November 2025 • 1 min read
FE Fundinfo expands adviser platform with acquisition of Contengo

FE Fundinfo expands adviser platform with acquisition of Contengo

Deal intended to strengthen Nexus platform

Sahar Nazir
clock 07 November 2025 • 2 min read
Advisers warned against 'tick-box' cashflow modelling

Advisers warned against 'tick-box' cashflow modelling

Cashflow modelling ‘only as good as the information you put in’

Sahar Nazir
clock 06 November 2025 • 5 min read