Holly Mackay: Why the John Lewis/Nutmeg tie-up is so intriguing

Distribution and democratisation

clock • 3 min read
"John Lewis offers validation, something growing in value as trust erodes at all levels of society and across all media channels."
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"John Lewis offers validation, something growing in value as trust erodes at all levels of society and across all media channels."

Investing is becoming mainstream enough for John Lewis to accept the risk of brand taint and offer ISAs next to dishwashers, writes Holly Mackay, who takes a look at the tie-up between the British stalwart and Nutmeg

I think the fact that John Lewis has finally stopped flirting with the industry about investments and actually announced a tie-up with Nutmeg is a sign of the changing times and an exciting move. It's...

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