Holly Mackay: Why the John Lewis/Nutmeg tie-up is so intriguing

Distribution and democratisation

clock • 3 min read

Investing is becoming mainstream enough for John Lewis to accept the risk of brand taint and offer ISAs next to dishwashers, writes Holly Mackay, who takes a look at the tie-up between the British stalwart and Nutmeg

I think the fact that John Lewis has finally stopped flirting with the industry about investments and actually announced a tie-up with Nutmeg is a sign of the changing times and an exciting move. It's easy to bang on about democratising finance but this move to mainstream takes time. I was reminded about the challenges remaining just this week in discussions with both my decorator and the kids' nanny. My decorator was listening to a crypto podcast. Turns out he has more than £60,000 in crypto - aaaagh. When I changed the subject from wood varnish to diversification, and asked if he ha...

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