Holly Mackay: Why the John Lewis/Nutmeg tie-up is so intriguing

Distribution and democratisation

clock • 3 min read

Investing is becoming mainstream enough for John Lewis to accept the risk of brand taint and offer ISAs next to dishwashers, writes Holly Mackay, who takes a look at the tie-up between the British stalwart and Nutmeg

I think the fact that John Lewis has finally stopped flirting with the industry about investments and actually announced a tie-up with Nutmeg is a sign of the changing times and an exciting move. It's easy to bang on about democratising finance but this move to mainstream takes time. I was reminded about the challenges remaining just this week in discussions with both my decorator and the kids' nanny. My decorator was listening to a crypto podcast. Turns out he has more than £60,000 in crypto - aaaagh. When I changed the subject from wood varnish to diversification, and asked if he ha...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Alleged LPA financial misconduct complaints rose to almost 12,000

Sophia Panayi
clock 12 October 2026 • 3 min read
News editor's view: Taxing questions for advisers

News editor's view: Taxing questions for advisers

The news editor's Friday Night Takeaway from 9 October

Isabel Baxter
clock 09 October 2026 • 2 min read
Why the new chancellor must rebalance growth and consumer protection

Why the new chancellor must rebalance growth and consumer protection

'Healy should re-empower the FCA to unleash the full potential of Consumer Duty'

James Daley
clock 09 October 2026 • 3 min read