Holly Mackay: Why the John Lewis/Nutmeg tie-up is so intriguing

Distribution and democratisation

clock • 3 min read

Investing is becoming mainstream enough for John Lewis to accept the risk of brand taint and offer ISAs next to dishwashers, writes Holly Mackay, who takes a look at the tie-up between the British stalwart and Nutmeg

I think the fact that John Lewis has finally stopped flirting with the industry about investments and actually announced a tie-up with Nutmeg is a sign of the changing times and an exciting move. It's easy to bang on about democratising finance but this move to mainstream takes time. I was reminded about the challenges remaining just this week in discussions with both my decorator and the kids' nanny. My decorator was listening to a crypto podcast. Turns out he has more than £60,000 in crypto - aaaagh. When I changed the subject from wood varnish to diversification, and asked if he ha...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read