Aviva

Driven by higher adviser client retention and expanding direct wealth channel

A significant gap for competitors to close to the leaders, Defaqto finds

Move to remove ETI charges aligns with Consumer Duty

Graham Nicoll talks technology and homegrown talent focus

Strong endorsement of the value of financial advice, Aviva finds

Aviva’s Al Ward on learning from adviser feedback and the push for clarity

Aviva also cancelled large amount of preference shares

Research finds regulation has ‘reinforced’ not changed behaviour

Trading of preference shares ceased at 8am on 15 May

Outflows were offset by strong growth in its platform business