Wrap/platforms

Admits adviser communication on Elevate has been lacking

Shortlists will be published in early July

Platform’s flows doubled during the 12 months to 31 December

Identifying a platform with staying power

'It's continuing to garner a good reputation in terms of its UX'

'Providers have to shoulder the bulk of the blame for this knowledge gap'

Industry assets grew by £2.7bn

13% rise over the past year and a 1% increase in the quarter

The firm will use Wipro's artificial intelligence

Strong advised platform new business throughout 2024