Smart money app Plum is the latest firm to receive targeted support authorisation from the Financial Conduct Authority, through its investment entity Saveable.
This approval means Plum will now be able to provide ready-made savings and investment suggestions to appropriate groups of consumers with shared characteristics. Plum is one of the earliest fintechs to secure this permission from the FCA. The firm will also be among the first to deliver targeted support through AI technology. Plum's first live use cases of Plum's targeted support service will be focused on helping customers who hold a relatively large amount of cash to get started with their investing journey so they can build their long-term wealth. It will be available in the...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
