Are AI tools the new robo advisers?

Reform not replacement

Laura Miller
clock • 8 min read

Professional Adviser investigates the likely future of artificial intelligence (AI) in advice and what differentiates tools that are available in today's market, including on cost, service and value.

Britain's financial advisers have lurched from one, usually scarring, evolution to the next, always seemingly close to going over the precipice. February's stock market reaction to the launch of US tax planning tool Hazel from artificial intelligence-powered wealth firm Alltruist – which saw UK wealth firms St James's Place, AJ Bell and Quilter's share prices all tumble significantly – was the latest iteration of the trend that the end is always nigh for financial advisers. In this case, that Hazel and other AI tools like it would eventually steal their lunch. Morningstar director of mar...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

FE Fundinfo launches AI assistant for advisers

FE Fundinfo launches AI assistant for advisers

Part of updates to Nexus for Financial Advisers platform

Sophia Panayi
clock 13 August 2026 • 2 min read
Is the FCA ignoring an obvious breach of the regulatory perimeter?

Is the FCA ignoring an obvious breach of the regulatory perimeter?

'There are genuine legal complications'

Gareth Fatchett
clock 11 August 2026 • 5 min read
Some UK top advice firms invisible to AI platforms – research

Some UK top advice firms invisible to AI platforms – research

‘Advisers aren't unaware of this at all’

Sophia Panayi
clock 11 August 2026 • 3 min read