Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and was highly commended for Content Excellence at the Incisive Media Drury Lane Awards in both 2024 and 2025.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Advisers do not expect FCA's targeted support to prompt new client propositions

Regulation

Advisers do not expect FCA's targeted support to prompt new client propositions

Some 54% said they will not consider new propositions, Schroders finds

clock 03 June 2025 • 2 min read
Next Generation Advisers: Meet Sovereign Wealth's Brianna Bruce

People

Next Generation Advisers: Meet Sovereign Wealth's Brianna Bruce

‘I want to be a disruptor in the industry’

clock 03 June 2025 • 4 min read
From sports journalism to advice: Kenny McKay's story

People

From sports journalism to advice: Kenny McKay's story

‘I made the leap to focus fully on financial advice, and I’m incredibly grateful I did’

clock 02 June 2025 • 5 min read
Mattioli Woods and Kingswood: What next for top teams and consolidator tie-ups?

Companies

Mattioli Woods and Kingswood: What next for top teams and consolidator tie-ups?

‘It’s never a merger, there’s always one dominant management team’

clock 30 May 2025 • 3 min read
QROPS class actions: What next for frustrated UK expats?

Pensions

QROPS class actions: What next for frustrated UK expats?

Calls for reform across the board as insurers fight back in IoM

clock 29 May 2025 • 7 min read
Platforms prioritising growth but process efficiency 'must come first'

Platforms

Platforms prioritising growth but process efficiency 'must come first'

‘Growth without operational readiness carries risk'

clock 29 May 2025 • 2 min read
Mattioli Woods and Kingswood to merge

Companies

Mattioli Woods and Kingswood to merge

Comes after PE-backer HSQ flagged Kingswood growth concerns

clock 29 May 2025 • 2 min read
Female clients steer towards equities as the non-advised stick to cash

Your profession

Female clients steer towards equities as the non-advised stick to cash

Advice improves willingness to take risk, M&G finds

clock 28 May 2025 • 2 min read
Rosemount adds seven advice firms to network

Companies

Rosemount adds seven advice firms to network

Network sees revenues up 38% year-on-year

clock 22 May 2025 • 2 min read
Important 'we don't lose good advice firms through lack of support'

Your profession

Important 'we don't lose good advice firms through lack of support'

The Verve Foundation launches ‘grow’ programme

clock 20 May 2025 • 1 min read