Female clients steer towards equities as the non-advised stick to cash

The findings from its The Untapped Potential of Women's Wealth report suggested that financial advice plays a "critical role" in giving clients the confidence to take higher levels of investing risk. When asked where they invested their finances over the last five years, the most popular response for non-advised women was cash (35%) followed by equities (28%). For advised women, however, the most popular asset was equities, nearly doubling to 49%. More men, both advised and non-advised, seek equities as the most popular asset class. The data also highlighted that while advice improves...