Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and was highly commended for Content Excellence at the Incisive Media Drury Lane Awards in both 2024 and 2025.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Advisers expecting Cash ISA limits to come into effect by end of year

ISAs

Advisers expecting Cash ISA limits to come into effect by end of year

Wealth tax changes drive client demand for cash, research finds

clock 06 June 2025 • 2 min read
FCA joins forces with international regulators on illegal finfluencer crackdown

Regulation

FCA joins forces with international regulators on illegal finfluencer crackdown

Nine regulators from across the globe come together

clock 06 June 2025 • 3 min read
Autumn Budget changes making advisers consider trusts for IHT planning

Tax planning

Autumn Budget changes making advisers consider trusts for IHT planning

Uptick in client concern about intergenerational planning

clock 05 June 2025 • 2 min read
FIF25: SDR plans for MPS should be 'natural progression' for FCA

Regulation

FIF25: SDR plans for MPS should be 'natural progression' for FCA

A ‘clear’ move that the industry will be pushing for, panellists say

clock 05 June 2025 • 2 min read
Advisers call for consistent MPS due diligence standards as FCA probe looms

DFM & Model Portfolios

Advisers call for consistent MPS due diligence standards as FCA probe looms

More than three-quarters saw the need for consistent standards, research finds

clock 04 June 2025 • 2 min read
FOS opens consultation on compensation interest levels

Companies

FOS opens consultation on compensation interest levels

To be better aligned with market conditions

clock 04 June 2025 • 3 min read
FIF25: Advisers' Sustainability Group hoping to share report with FCA this summer

Green

FIF25: Advisers' Sustainability Group hoping to share report with FCA this summer

Advisers’ role when it comes to SDR communication is ‘vital’

clock 04 June 2025 • 3 min read
The Adviser Incubator: Meet graduate Frederika Clay

People

The Adviser Incubator: Meet graduate Frederika Clay

An inside look at The Verve Foundation’s programme

clock 04 June 2025 • 6 min read
Most advisers consider fewer than 10% of their clients as vulnerable

Your profession

Most advisers consider fewer than 10% of their clients as vulnerable

Focus on vulnerable clients remains on FCA’s radar

clock 03 June 2025 • 1 min read
Advisers do not expect FCA's targeted support to prompt new client propositions

Regulation

Advisers do not expect FCA's targeted support to prompt new client propositions

Some 54% said they will not consider new propositions, Schroders finds

clock 03 June 2025 • 2 min read