Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Platform net flow performance plunges to all-time low in Q3

Platforms

Platform net flow performance plunges to all-time low in Q3

Worst net platform flows on Fundscape records

clock 16 November 2023 • 3 min read
Advice firm restricted by FCA after failing to pay British Steel redress

Companies

Advice firm restricted by FCA after failing to pay British Steel redress

KBFS Financial is now prevented from carrying out regulated activity

clock 15 November 2023 • 1 min read
Personalised advice may encourage greater saving and investing

Your profession

Personalised advice may encourage greater saving and investing

Non-investors would be encouraged to invest if they had personalised advice

clock 15 November 2023 • 3 min read
Majority of advisers believe the advice gap is their problem

Your profession

Majority of advisers believe the advice gap is their problem

Advisers say it is themselves who have the greatest potential to close the gap

clock 15 November 2023 • 2 min read
Advisers reveal what they would change about their business

Your Business

Advisers reveal what they would change about their business

Less costs, more staff, and less paperwork amongst the changes

clock 14 November 2023 • 1 min read
Titan Wealth acquires Bristol-based advice firm adding £4bn AUM

Companies

Titan Wealth acquires Bristol-based advice firm adding £4bn AUM

Derek Miles will become CEO of Titan Wealth's financial planning division

clock 13 November 2023 • 1 min read
One in ten UK adults do not trust financial advisers

Your profession

One in ten UK adults do not trust financial advisers

More than a fifth of adults would not seek advice even if it was free

clock 13 November 2023 • 3 min read
Fairstone records growth in adviser and client numbers

Companies

Fairstone records growth in adviser and client numbers

Firm is to make a ‘major’ investment in adviser platform technology

clock 13 November 2023 • 2 min read
FSCS declares Birmingham-based British Steel firm failed

Companies

FSCS declares Birmingham-based British Steel firm failed

Birmingham firm DC Financial is no longer trading

clock 13 November 2023 • 1 min read
Canaccord Genuity snaps up Glasgow-based planner adding £220m

Companies

Canaccord Genuity snaps up Glasgow-based planner adding £220m

Wealth firm wants to expand the scale of its financial planning capacity

clock 10 November 2023 • 2 min read