Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Industry confident they do not need to access more diverse talent

Your Business

Industry confident they do not need to access more diverse talent

Advisers, business owners and paraplanners share their thoughts

clock 10 November 2023 • 1 min read
Consumer Duty has not helped less wealthy clients, industry agrees

Consumer Duty

Consumer Duty has not helped less wealthy clients, industry agrees

The industry says it has not helped moderately wealthy access advice

clock 10 November 2023 • 1 min read
Consumer Duty fair value prompts advisers to change fee structures

Consumer Duty

Consumer Duty fair value prompts advisers to change fee structures

More than a third (37%) of advice firms have changed fee structures

clock 09 November 2023 • 2 min read
Majority of Brits have not had financial advice in the last five years

Your profession

Majority of Brits have not had financial advice in the last five years

Current inflation rates now have one in ten regretting that decision

clock 09 November 2023 • 2 min read
Economic challenges leave advisers with concerned clients

Your profession

Economic challenges leave advisers with concerned clients

Advisers say they are experiencing increasing demand for client support

clock 09 November 2023 • 1 min read
Advisers consider 'fundamental' changes to business models

Your Business

Advisers consider 'fundamental' changes to business models

This includes a wider range of advice services, personalisation and coaching

clock 08 November 2023 • 1 min read
Advisers under greater pressure as clients demand 'more from less'

Your profession

Advisers under greater pressure as clients demand 'more from less'

Meeting client expectations will be their ‘biggest business challenge’

clock 08 November 2023 • 1 min read
Financial planning 'significantly' affects retirement confidence

Your profession

Financial planning 'significantly' affects retirement confidence

Those without a detailed retirement plan have the lowest confidence

clock 08 November 2023 • 1 min read
Chancellor urged to abolish IHT in upcoming Autumn Statement

Your profession

Chancellor urged to abolish IHT in upcoming Autumn Statement

Hunt should ‘seize the opportunity and scrap this hated tax,’ deVere CEO says

clock 07 November 2023 • 2 min read
DB membership gives more retirement confidence than DC

Your profession

DB membership gives more retirement confidence than DC

Confidence to reduce due to ‘dwindling numbers’ of DB arrangements

clock 07 November 2023 • 2 min read