Advisers under greater pressure as clients demand 'more from less'

Meeting client expectations will be their ‘biggest business challenge’

Isabel Baxter
clock • 1 min read

Higher client expectations are causing advisers to feel pressure, research from BNY Mellon Investment Management has found.

Its report, Life Beyond Work: The Changing Face of Retirement, which surveyed more than 200 UK retirement focused advisers alongside 64 qualitative discussions with consumers, retirement and industry specialists, revealed that the current economic environment and cost of living crisis has heightened client expectations. As a result, 51% identified that meeting client expectations will be their biggest business challenge over the next few years. In addition, 44% of advisers see clients moving money from investments to cash savings as a potential issue for their business. "The higher...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Most client meetings happen without one of the advised couple present

Most client meetings happen without one of the advised couple present

More than half of clients said they hold the adviser relationship in their name only

Laura Miller
clock 17 September 2026 • 2 min read
Titan Wealth to provide financial education to pro cricketers

Titan Wealth to provide financial education to pro cricketers

Professional sport comes with 'a very different financial journey'

Laura Miller
clock 16 September 2026 • 2 min read
CII New Gen group takes on young adviser shortage

CII New Gen group takes on young adviser shortage

Hollee Vivian launches initiative with adviser peers

Isabel Baxter
clock 15 September 2026 • 4 min read