One in ten UK adults do not trust financial advisers

More than a fifth of adults would not seek advice even if it was free

Isabel Baxter
clock • 3 min read

One in ten adults in the UK do not trust financial advisers, a report from Canada Life and financial services consultancy AKG has revealed.

The report, ‘State of Flux', also showed that over a fifth (23%) said they would not seek finance advice, even if it was free. Additionally, less than half (45%) have never seen a financial adviser. Over one in five (21%) who are not engaged with advice, said they believe they do not have enough wealth to warrant seeing an adviser. Two additional indicative reasons to do with perception of advice are ‘not trusting financial advisers' (11%) and ‘being afraid of pushy sales techniques' (9%). Despite this, those that see an adviser on an ongoing basis attach a great deal of value to thei...

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Isabel Baxter
Author spotlight

Isabel Baxter

Senior Reporter at Professional Adviser

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