Greater personalisation may encourage greater saving and investing in UK although there are limits to how much, Personal Investment Management & Financial Advice Association (PIMFA) research finds.
A greater focus on personalised communications may help to improve engagement in financial services, the PIMFA report concluded. The report A Little More Personalisation produced by PIMFA in partnership with market research firm Savanta, surveyed more than 500 UK adults with £10,000 of investable assets. The research sought the views of those that described themselves as advised investors, do-it-yourself (DIY) investors and non-investors. It found more than a fifth (22%) of those who identified as non-investors would be encouraged to invest if they were able to access some form of bas...
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