Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Nearly all advisers say poor platform service impacts their daily work

Wrap/platforms

Nearly all advisers say poor platform service impacts their daily work

Some 88% of advisers have apologised to clients on behalf of a platform

clock 23 November 2023 • 3 min read
Advice firms worry they do not have 'rigorous' compliance support

Your Business

Advice firms worry they do not have 'rigorous' compliance support

One in two are now concerned with Consumer Duty in mind

clock 23 November 2023 • 3 min read
Perspective adds £205m in assets with twentieth acquisition of 2023

Companies

Perspective adds £205m in assets with twentieth acquisition of 2023

The group has snapped up Primera Wealth Management

clock 23 November 2023 • 2 min read
Advisers entering the industry need to 'play the game'

Your profession

Advisers entering the industry need to 'play the game'

Fiona Tait shares what she wishes she had known before becoming an adviser

clock 23 November 2023 • 3 min read
Majority of Brits do not see benefit of advisers despite inflation

Your profession

Majority of Brits do not see benefit of advisers despite inflation

The majority (83%) do not see the benefit of seeing an adviser

clock 21 November 2023 • 1 min read
Average annuity rates continue to rise during third quarter

Pensions

Average annuity rates continue to rise during third quarter

Rates continue to remain ‘well above’ historic low levels

clock 21 November 2023 • 3 min read
Cost of living crisis has not changed endgame plans, industry claims

Your Business

Cost of living crisis has not changed endgame plans, industry claims

Majority of respondents have not changed their endgame plan outlook

clock 20 November 2023 • 1 min read
Novia transforms into 'Wealthtime' in group-wide rebrand

Wrap/platforms

Novia transforms into 'Wealthtime' in group-wide rebrand

Both Novia and Wealthtime are now under one single group brand

clock 20 November 2023 • 1 min read
Marketeer to adviser: Wasim Mehmood on meaningful change

Your profession

Marketeer to adviser: Wasim Mehmood on meaningful change

‘It is the perfect balance of being client facing and giving services that matter’

clock 20 November 2023 • 3 min read
ESG criteria declines in importance for MPS providers

Wrap/platforms

ESG criteria declines in importance for MPS providers

ESG availability and suitability drop as key features of a ‘good MPS provider’

clock 17 November 2023 • 1 min read