Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Labour govt would not improve UK economy, industry says

Your profession

Labour govt would not improve UK economy, industry says

The latest PA Asks results show a lack of belief in a Labour government

clock 29 November 2023 • 2 min read
Yardstick launches training programme with NextGen Planners

Companies

Yardstick launches training programme with NextGen Planners

The programme will provide training on a variety of areas within advice

clock 29 November 2023 • 1 min read
Majority of advisers believe clients mostly value 'peace of mind'

Your profession

Majority of advisers believe clients mostly value 'peace of mind'

Whereas clients place more emphasis on positive investment performance

clock 29 November 2023 • 1 min read
Advice firms form 'first of its kind' sustainability member organisation

Your profession

Advice firms form 'first of its kind' sustainability member organisation

To ‘empower’ advisers to advance clients’ sustainability interests

clock 29 November 2023 • 2 min read
FCA establishes working group to support advice industry with SDR

Regulation

FCA establishes working group to support advice industry with SDR

The regulator will explore how to clarify its expectations for advisers

clock 28 November 2023 • 3 min read
FCA bans and fines two advisers over British Steel transfers

Companies

FCA bans and fines two advisers over British Steel transfers

Nigel Lewis and Susan Jones are both banned from giving pensions advice

clock 27 November 2023 • 2 min read
AJ Bell launches new MPS with no annual management charge

DFM & Model Portfolios

AJ Bell launches new MPS with no annual management charge

Available through the AJ Bell Investcentre platform for advisers

clock 27 November 2023 • 1 min read
More than 100 Chartered and Fellow PFS members graduate

Your profession

More than 100 Chartered and Fellow PFS members graduate

The trade body had its graduation ceremony on Friday 24 November

clock 27 November 2023 • 1 min read
Seccl and Moneyinfo develop new client onboarding integration

Wrap/platforms

Seccl and Moneyinfo develop new client onboarding integration

To provide advisers with ‘market-leading level’ onboarding efficiency

clock 24 November 2023 • 2 min read
'Creating a client safe space': Why adviser coaching skills are vital

Your profession

'Creating a client safe space': Why adviser coaching skills are vital

‘Coaching should be core training for every single adviser’

clock 23 November 2023 • 6 min read