Majority of advisers believe clients mostly value 'peace of mind'

Whereas clients place more emphasis on positive investment performance

Isabel Baxter
clock • 1 min read

The majority of advisers (66%) believe that their clients value peace of mind the most, according to research from Royal London and The Lang Cat.

The report - The Meaning of Value - explored views from 2,000 advisers and consumers to compare how value is defined from different perspectives. Out of the consumers included, 45% define value as a combination of getting value for money and getting their money's worth, while only 16% define it as price. Meanwhile, advisers believe their clients value peace of mind (66%), helping them reach financial goals (40%), and clear communications (38%). The research showed that consumers do indeed value these aspects that advisers pointed out but also place more emphasis on positive investm...

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