Majority of advisers believe clients mostly value 'peace of mind'

Whereas clients place more emphasis on positive investment performance

Isabel Baxter
clock • 1 min read

The majority of advisers (66%) believe that their clients value peace of mind the most, according to research from Royal London and The Lang Cat.

The report - The Meaning of Value - explored views from 2,000 advisers and consumers to compare how value is defined from different perspectives. Out of the consumers included, 45% define value as a combination of getting value for money and getting their money's worth, while only 16% define it as price. Meanwhile, advisers believe their clients value peace of mind (66%), helping them reach financial goals (40%), and clear communications (38%). The research showed that consumers do indeed value these aspects that advisers pointed out but also place more emphasis on positive investm...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Autumn Budget 2025: Chancellor mulls minimum UK shareholding in major ISA reform - report

Autumn Budget 2025: Chancellor mulls minimum UK shareholding in major ISA reform - report

The updates advisers need in the run up to the Autumn Budget 2025 on 26 November

Professional Adviser
clock 20 October 2025 • 1 min read
TISA warns FCA's targeted support could 'cause confusion' and hinder rollout

TISA warns FCA's targeted support could 'cause confusion' and hinder rollout

Industry group calls for more flexibility on disclosure

Sahar Nazir
clock 17 October 2025 • 2 min read
You can always make more money, but you can't buy more time

You can always make more money, but you can't buy more time

What’s the ROI on a memory that lasts forever?

Chris Ball
clock 16 October 2025 • 3 min read